Our Design Vision

Our vision as designers is to create visually engaging and interesting print media that will make members of the Grahamstown community think about and critically explore possible solutions to the problem of water quality and shortage in a local, regional and national context.

The target audience of this information campaign will be all members of the Grahamstown community, from those that are directly affected by low quality water, to the middle class that perhaps has the power and means to affect change, and the Makana Municipality which can make policy changes regarding water quality.

The WED productions for this project will be comprised of two main elements. The first is an interactive wall poster which will be tiled over a fairly large area and which will showcase developments, issues and activities along the Kowie River. Our design vision is to use a large map as the backdrop for the poster, with points plotted along the map where photos and text will be placed concerning an activity or concern we came across at that point. This map will be interactive, allowing people to post their experiences and thoughts concerning water quality and access. The design of this poster should be eye-catching, but the focus of the poster will be the photographs and text, so the design elements will be of secondary weighting.

The second media product will be a flier which will take the form of a social marketing tool, aiming mainly to conscientise people and make them aware of environmental issues surrounding the Kowie River. Through the use of social marketing we aim to plan and implement a programme “designed to bring about social change using concepts from commercial marketing” (Social Marketing Institute). The flier will be a two sided flier. One side will have a statement and eye-catching picture while the other will be explanatory, detailing the focus of our campaign and project. This flier has greater potential for creativity as the front of the poster must be bold and eye-catching, with its design being just as important as its textual content, to visually draw the reader’s attention.

What We're About

Vision, Mission & Objectives

• PR’s for Kowie Catchement due to the lack of support from local business and authorisations (working with them not for them).
• How is Joza’s water system being processed in comparison to the rest of Grahamstown
• Water quality
• We want to educate, mobilise, promote devel0pment and sustainability, knowledge
• Caring for the health of our community and our local rivers

Type of Journalism

• Alternative journalism: independent from KCC, working with them but not for them

Values

• Being independent, working with the KCC but not for them
• Talking to people who are affected as well as those in power
  

From the WED side...

Hey guys,

Thumbs up for setting this baby up :-)

On the Writing & Editing and Design side of things, I attempted to call May (the new GRASS president) a few times today but there was no answer. I then tried the outgoing president of GRASS. The river clean-up is happening NEXT week, not tomorrow...
They've been having a few admin issues with the handover processes of the new comm and what not, so the plan then would be to go on the clean-up with them next week.

At this point, since there is no clean-up this week, we can do some of the ground work before then and go down to the river ourselves like we discussed this morning (Duncan, Jenna, Lindy, Warrick, Thyla, Tumi). We can get some stories, photos, etc.



I have our Vision, Mission, Objectives, etc. (the stuff Sarah noted in the first meeting) posted on the blog so everybody knows what we're about. If there are any additions or changes then it can always be edited.